Corporate Identity

Aligning all the various marketing elements to the brand and their purpose, we curated the brand guidelines for Nala Cape Town, ensuring the brand presence is consistent and carries one unified look and feel.

Nala Africa Photoshoot

We conceptualized all elements pertaining to the “Nala Africa” exclusive range. These were once off bespoke pieces tailor-made to fit the “Eastern African” modern-day women.

Nala Autumn-Winter Photoshoot

We conceptualized all elements pertaining to the “Nala Autumn-Winter 2018” range photoshoot. From brainstorming the overall range’s look & feel to the implementation on-site. We ensured their needs were met by keeping the photoshoot requirements and strategy aligned with the range’s journey and story.

Nala Studio Catalogue Photoshoot

We conceptualized all elements pertaining to the “Nala Studio Catalogue” photoshoot. We ensured their strategy was aligned to their newly developed brand corporate identity. We also project managed all elements to the photoshoot – from the creative direction to the photographer, we made this process effortless and seamless.

Social Media Launch Campaign

After conceptualizing a marketing plan for the Nala Cape Town brand, social media was one of their main priorities. We then outlined the main features and benefits to the new and improved Nala website and used this to create a campaign to educate their clients of what’s to come, as well as create hype for the brand reaching a milestone in their business.

Pop -Up Shop

We assisted the Nala Cape Town team put together a beautiful and elegant pop up-shop with various little touchpoints to create a holistic shopping experience. We ensured a stress-free setup, styling and breakdown while they could focus on what they do best, fashion!

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