McDonald’s Marketing Exhibition

Tying into the McDonald’s role at the SAFTAs 2019 awards, we were tasked to conceptualize, strategize and manage the McDonald’s Marketing Exhibition to showcase the various attributes of the McDonald’s brand to owner-operators of McDonald’s South Africa. This campaign included various design elements, collateral and logistical needs to ensure a successful event.

McDonald’s Breakfast Promotion Activation

We assisted McDonald’s South Africa with the launch of the breakfast campaign which was rolled out to various stores throughout Cape Town, Johannesburg, Durban, Port Elizabeth and East London. We drove the activation by having a breakfast competition where customers could win breakfast meals and educating customers on the breakfast menu.

McDonald’s Breakfast Promotion Activation

We assisted McDonald’s South Africa with the launch of the breakfast campaign which was rolled out to various stores throughout Cape Town, Johannesburg, Durban, Port Elizabeth and East London. We drove the activation by having a breakfast competition where customers could win breakfast meals and educating customers on the breakfast menu.

McDonald’s Rewards Activations

McDonald’s launched its rewards programme throughout all stores in South Africa. With this campaign, customers and crew were rewarded for upsizing meals, these rewards varied from movie tickets to discounts on flights or shopping.

We assisted by making consumers aware of the rewards programme and having a photo booth that takes and prints pictures of customers once they have upsized their meals.

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