We’ll start by defining ‘brand activations’ for businesses who are new to the digital world:

In the world of marketing, drawing in your intended audience with activations is the ideal approach to connect with them. What’s more, is that brand activations are the most essential experiences you can host when marketing and trying to build relationships with consumers. Brand activations are a process of creating and building awareness for businesses by engaging with a targeted audience directly. This is usually done through a variety of events or other marketing channels as long as it results in a specialized customer experience that advertises and promotes a business’s services or product.

This is where ‘digital brand activations’ become essential to any business during the current pandemic (the new normal), as well as the digital world is ever-growing and is one of the best ways to grow an audience and find new customers. However, the online world is vast, digital brand activations could involve all forms of internet marketing channels. Whether it’s via display advertising, paid advertising, video marketing, email marketing, content marketing, blogging, and social media advertising, or even building a website. These digital campaigns typically result in driving sales or generating leads (interest). Of course, careful planning and expertise are required when thinking about digital brand activations due to the variety of marketing channels online.

Using an integrated omnichannel strategy, you can map audience search and social media behaviour to their intent, then deliver digital experiences that deeply engage and involve each customer which trigger meaningful action through specific prompts while each customer is immersed in that context. It’s similar in feel to an “analog” brand activation, but, because it’s digital. It’s fast, inexpensive and highly measurable.

At Neonhive, we’ve ran many successful campaigns, and gained myriad insights on what works (and, what doesn’t). The result is a proven “go-to” strategy that drives eye-opening results right from the start of a campaign’s launch. Check out our portfolio at https://neonhive.co.za/ to view some of our previous activations.

It’s essential for big and small businesses alike, we would even go so far as to say that it could make or break a business in our day and age.

Here’s to helping you and your business connect through the digital world.

Have a great day!