Brand activism is when a company seeks to have an impact on social, economic, environmental, or political issues.

Why is brand activism suddenly more important now than a year ago?

I think we’re all too familiar with the depressing year we’ve been having globally. Actively supporting a cause will help you build loyalty and cultivate lifelong customers who share your brand’s values. Now more than ever you can connect with your customers in an empathetic way, when customers support your values it will create an emotional tie that goes beyond price or product quality.

On top of that, do not underestimate how powerful it is to have customers who associate the act of buying from your company with their own values. It gives your customers an emotional reason to stick around and support your brand.

Brand activism gives you the chance to have much more meaningful conversations and interactions with your targeted audience. This results in not only valuable but profitable insights.

You should embrace genuine input and feedback on your brand messaging and imagery instead of relying on stereotypes and assumptions.

As businesses in 2020 all have a responsibility to support the community and your customers as the entire world is suffering. How will you and your brand be remembered, will it be for the right or wrong reasons? These are the questions you need to answer. Showing up for your supporters, clients and vendors.

With the COVID-19 crisis, the BLM movement and the world’s economy not doing well at all, brands must act.

How do you want to be remembered?